How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose
nytimes.comThe New York Times
DraftKings employs artificial intelligence systems to identify and target gambling customers most likely to experience losses, according to reporting on the company's practices. The approach raises questions about responsible gambling and the ethics of using predictive algorithms to focus marketing efforts on vulnerable users.
Why it mattersAI tools readers should understand how their technology is being deployed in real-world contexts to influence consumer behavior, particularly when targeting at-risk populations—a practice with potential regulatory and ethical implications.
Read at nytimes.com