AI reshapes agency economics, but their contracts are still scrambling to catch up
news.google.comDigiday
AI adoption is transforming agency economics by reducing labor costs and changing service delivery models, yet most client contracts lack provisions addressing these shifts in how work gets done and value is generated.
Why it mattersAgency subscribers need to understand how AI-driven efficiency gains may affect pricing models, contract negotiations, and the competitive landscape as traditional labor-based billing becomes obsolete.
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