Google’s Universal Cart shopping tool launches in the US

techcrunch.comLauren Forristal

Google launches Universal Cart, a shopping tool enabling users to add items from multiple retailers to a single cart within Google Search and Gemini. The feature consolidates cross-retailer shopping into one interface for streamlined checkout.

Why it mattersThis gives readers a practical way to compare and purchase from different stores without leaving Google's ecosystem, potentially changing how they discover and buy products online.
From the source: The new shopping tool is available in the U.S. across Google Search and the Gemini app.
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