Meta says Muse has over 10M users, with shopping a top activity

techcrunch.comSarah Perez

Meta announced that Muse, its AI app, has surpassed 10 million users, with shopping and personal productivity emerging as primary use cases. The milestone was disclosed during the company's Q3 earnings report.

Why it mattersThis demonstrates Meta's AI app strategy gaining traction in consumer adoption, signaling viable product-market fit for AI-assisted shopping features that compete with existing e-commerce and productivity tools.
From the source: Meta Muse users are adopting the app for shopping and personal productivity, the company said during Q3 earnings. The AI app now has over 10M users.
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