If Alexa Won’t Recommend You, ‘You’re Invisible’: How Amazon’s New AI Tool Is Shaking Up OTC
insights.citeline.cominsights.citeline.com
Amazon has launched a new AI tool that influences over-the-counter pharmaceutical recommendations through Alexa, creating significant visibility challenges for products that don't receive algorithmic promotion.
Why it mattersOTC manufacturers now face a gatekeeping dynamic where Alexa's recommendation algorithm directly affects consumer discoverability and sales, making algorithmic inclusion critical for market competitiveness.
Read at insights.citeline.com