TikTok touts new AI tools to simplify ad campaigns and drive in-app shopping
mmm-online.comMedical Marketing and Media
TikTok has launched new AI tools designed to streamline advertising campaign creation and boost in-app shopping features for advertisers on its platform.
Why it mattersFor marketers using TikTok, these tools could reduce the friction in setting up campaigns and connecting product discovery to direct purchases, potentially improving return on ad spend.
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