Meta subscription push lifts Instagram in - app purchase revenue 475 percent
gcn.comHugo Rojas
Meta's subscription-focused strategy for Instagram has driven in-app purchase revenue up 475 percent, reflecting increased monetization through paid features and premium offerings on the platform.
Why it mattersThis revenue shift demonstrates how AI platforms are experimenting with direct consumer payments beyond advertising, a model that could influence how other AI tool providers structure their business.
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