R/GA’s new tool helps brands embrace the hyper-personalized future of advertising
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R/GA has launched a tool designed to help brands create hyper-personalized advertising by leveraging AI. The tool appears to support brands in adapting to an advertising landscape increasingly focused on individual-level customization.
Why it mattersReaders tracking advertising tools and AI applications will find this relevant for understanding how agencies are tooling up to handle personalization at scale, which affects how brands approach customer data and campaign strategy.
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