How Boll & Branch stores helped build the brand’s first AI tool
retailbrew.comRetail Brew
Boll & Branch, a home goods retailer, developed its first AI tool with insights and input from its physical stores. The tool leverages store staff expertise and customer feedback to enhance the brand's capabilities.
Why it mattersRetailers seeking to develop AI products can learn how integrating frontline store teams into the design process captures real customer needs and operational constraints that remote product teams might miss.
Read at retailbrew.com