Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
techcrunch.comIvan Mehta
Veritas, a startup, has developed an anti-counterfeit chip that verifies the authenticity of luxury goods such as jewelry, trophies, and fragrance bottles. The chip aims to address the growing problem of counterfeiters replicating luxury brand marks and selling fake items as genuine.
Why it mattersAI tools readers interested in supply chain and authentication applications will note how embedded verification technology creates new use cases beyond software, while luxury brands face increasing pressure from sophisticated counterfeiting operations.
From the source: Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas…Read at techcrunch.com